|Advertise In The Modern Square|
NOTE: Due to continually increasing costs for postage and printing, and the decline in subscriptions and ads in the publication...effective Jan. 1, 2015, subscriptions to The Modern Square were INCREASED to $20 per year. Even with that increase, the cost averages out to $1.67 a month, or just under 6 cents a day. That's a small price to pay to support square and round dancing in Arkansas.
So The Modern Square can keep its special bulk/periodicals rate with the Postal Service, a MINIMUM of 60% of the total Subscriber Database entries MUST be PAID SUBSCRIPTIONS. Preliminary data for the December, 2014 Subscriber Database showed us DANGEROUSLY CLOSE to NOT being able to meet that requirement. Should that occur, the ASSDF would either have to pay FULL POSTAGE (around an additional $175 to $200 per issue), which could BANKRUPT the organization...or be PROHIBITED from publishing and mailing altogether.
If you are already subscribed, THANK YOU. But, if you are NOT currently a subscriber, and possibly just
sharing a subscription with a ''group copy'' at a club dance, PLEASE STRONGLY CONSIDER SUBSCRIBING!!
These free copies are for:
1) The callers and cuers as a THANK YOU for their work in preparing the square or round dance each week. Yours truly, the webmaster, having done amateur calling myself years ago, I personally can tell you that it's not as easy as it looks.
2) The ASSDF Officers, for either giving out at Subscription Dances, or for selling advertising.
Except for the Specials Dance for The Three Amigos Dance in early January, 2015...the ASSDF Fall Festival, and 2 ads by the webmaster...NO OTHER ADS were in the December, 2014 issue of The Modern Square. At the Subscription Dances, prospective subscribers need to know what they are getting for their subscription.
Besides, if I was a prospective purchaser for an ad (whether a Booster Ad, or a half page, or a full page ad)...let alone a subscription to The Modern Square, I would WANT TO SEE what I'm getting for my money.
3) The Circulation Manager has a LIMITED NUMBER of free copies (these are first come, first serve) for:
a) Subscribers who MISS the deadline for subscribing.
b) Subscribers who FAIL to notify the Circulation Manager of a change of address, and they do not get their copy. When these come back to the Circulation Manager as undeliverable, the ASSDF must pay a fee for the returned copy...and the subscription is then SUSPENDED, until the Circulation Manager is notified of the new address. Note that missed copies of a SUSPENDED subscription will likely NOT be available.
c) Subscribers who do NOT get their copy delivered, due to failure by the Postal Service carrier on their route (I heard of one case where ''the carrier didn't feel like delivering it'').
In short, if these extra copies weren't available...especially for items 2 and 3 above...it'd be much more difficult to
sell ads (let alone subscriptions)...or if an issue was missed due to the dancer neglecting to notify the Circulation Manager; or Postal Service
delivery error...then the dancer would basically be ''out of luck'' for that issue...even if they had items in that particular issue.
Subscription Address Data will be forwarded to the Circulation Manager via email, and the Subscriber Database will be updated accordingly. When a new Treasurer is elected/takes office, the information will be updated here, and in The Modern Square as soon as possible.
Please do NOT send the payment for your subscription to the Circulation Manager...as it will be DELAYED in getting to the Treasurer, and the database update may be DELAYED as well.
However, if you have an ADDRESS CHANGE (your subscription is NOT up for renewal), mail the form to Daryl Stout, P.O. Box 55655, Little Rock, AR 72215.
Please note that the ASSDF is NOT RESPONSIBLE for lost, stolen, or misdirected mail. You will need the Adobe Acrobat Reader to view and/or print the Subscription Form, noted above.
PLEASE PRINT CLEARLY the information on the Subscription Form, as some recent subscription forms have been TOO ILLEGIBLE TO READ. If the letters ''get wet'' in the course of delivery, and the form gets ''smudged'', we don't know where to send the subscription...let alone contact the dancer to verify the information.
If your copy of The Modern Square is RETURNED as UNDELIVERABLE, your subscription will be SUSPENDED, until you contact the Circulation Manager with the updated information. It now costs nearly 60 cents to take care of this at the Post Office, every time it occurs, and this rate is likely to increase in the coming years.
Also, The Modern Square is now available in an E-edition...which is ONLY AVAILABLE to paid subscribers...or an authorized receiver of a free copy of
the printed version (i.e. callers, cuers, and ASSDF Oficers (noted above)). Each month, a copy of the Subscriber Database is sent
to the Editor, who then verifies that ONLY those individuals on that list receive the link to the E-edition (the link changes each month). Receiving the
E-edition is OPTIONAL, and you can NOT get the E-edition just by itself. Advantages of the E-edition include receipt of it nearly 2 weeks earlier
than postal service delivery of the print edition...several of the pictures in the publication are IN COLOR...and various email links are clickable. You will need the
Adobe Acrobat Reader to view/print the E-edition. Paid subscribers who would like a link to the E-edition can contact the
Editor via Email, as noted The Modern Square. Note that the link(s) to the E-Edition are also NOT AVAILABLE via the
As an example, dancers whose subscriptions are to expire in October, are mailed a card in late August...since the September issue is to arrive in their mailboxes a week or so after the cards are mailed. The Subscriber Database for that issue is sent to the printer by the 10th of the month, preceding the month of issue (click here for more information); and once the deadline passes, if a renewal has not been received by the ASSDF Treasurer (who forwards this data to the ASSDF Circulation Manager, that subscription data is REMOVED from the Subscriber Database.
Please note that this done AT NO CHARGE to the ASSDF, whether for postage, envelopes, cards, ink cartridges for printing, etc. Note that there will be ONLY ONE CARD SENT to a subscriber. If the subscriber fails to respond, it will be assumed that they (unfortunately) do not wish to renew their subscription.
PLEASE DO NOT WAIT UNTIL THE LAST MINUTE TO RENEW YOUR SUBSCRIPTION!!...and that includes at a Subscription Dance that is scheduled very close to the 10th of the month, preceding the month of issue. Otherwise, you risk MISSING one or more issues, and you may NOT be able to obtain copies of the missed issues, even if you had material published in them!!
If you have a question as to WHEN your subscription expires, please contact the Circulation Manager via information on the ASSDF Officers Page. You can contact the Circulation Manager via email, voice mail, or Postal Mail.
Also, if you do not have a computer or internet access...and calling Little Rock is long distance for you, then you will need to write your name, address, phone number where you can reached, and the best time to contact you, on a piece of paper...then put it into an envelope with First Class Postage, and mail it to the Circulation Manager. Whichever method is used, you will be contacted as soon as possible. If you do NOT contact the Circulation Manager, then it will appear that nothing is wrong with your subscription.
Note that if data from a Subscription Dance is DELAYED in getting to the Circulation Manager, because of Postal Service delays, etc. it could take 2 months or more to restart your subscription.
The Circulation Manager MUST send the data into the printer no later than the 10th of the month, preceding the month of issue (for example, November 10, for the December issue). If you MISS THE DEADLINE, your subscription MUST WAIT UNTIL THE NEXT ISSUE. Data is usually emailed to the printer no later than 4pm Central Time, on the required date noted elsewhere on this page.
Please do NOT have someone else contact the Circulation Manager, concerning YOUR subscription...as the information
then is ''second hand''. If the information they have is WRONG, it could take longer to fix the problem with your
subscription. The only exception to ''second hand data'' is for the next of kin of a dancer who has died,
to contact the Circulation Manager, to end the subscription, because of said dancers death. In rememberance of those
dancers who are gone, but not forgotten, a special recognition page is located here.
However, once their complimentary subscription EXPIRES, they are REMOVED from the database, unless they renew.
Also, their complete and correct mailing address must be provided to the Circulation Manager. If a zip code is either missing or wrong...or if the street address ''doesn't exist''...it may be returned as UNDELIVERABLE, and the new graduate will lose out on the complementary subscription.
Please note that these subscriptions are NOT for dancers who have been through class before, graduated, danced a short time, dropped out of the hobby...and now want to get back in. If their name and/or address are already in the Subscriber Database Summary (from the past several years), they are NOT eligible to receive one of these subscriptions. Basically, you are a brand new, first time, square or round dancer, only once.
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Half Page Ad Monthly Rate: $12.50 for ASSDF Member Clubs, $20 for non-ASSDF members.
Half Page Ad Yearly Rate:$150 for ASSDF Member Clubs: $240 for non-ASSDF members.
Back Cover Ad Monthly Rate: $35 for ASSDF Member Clubs, $50 for non-ASSDF members.
Back Cover Ad Yearly Rate: $420 for ASSDF Member Clubs, $600 for non-ASSDF members.
Two Center Pages Monthly Rate: $70 for ASSDF Member Clubs, $85 for non-ASSDF members.
Two Center Pages Yearly Rate: $840 for ASSDF Member Clubs, $1020 for non-ASSDF members.
All Other Ads Monthly Rate: $7 for ASSDF Member Clubs, $10 for non-ASSDF members.
All Other Ads Yearly Rate: $84 for ASSDF Member Clubs, $120 for non-ASSDF members.
A list of those businesses and individuals that advertise in The Modern Square is located here.
Unfortunately, with a lack of both subscribers (new and renewal), and advertising in the publication, it is rapidly depleting the resources of the ASSDF, because of associated ever increasing printing and postage costs.
While some have discussed reducing frequency of publication, or ''going online'' (as other publications have), that would leave many who can't get, don't have, or don't want, a computer or internet access, ''out in the cold''...not to mention that it'd be a greater burden on Club Reporters...especially for those who fit into the above category. And, there are a surprisingly large number of people who fit into this category...especially in the rural areas of Arkansas... and in some areas, it's difficult to even get to a public library, where a computer would be available for use.
Plus, the ASSDF does NOT have the funding available to provide refunds for subscriptions, if The Modern Square were to go to ''online only''. And, except for the reports from the various clubs, articles by ASSDF Officers, and selected ASSDF Callers And Cuers; practically everything else from The Modern Square is on the ASSDF Website.
The ASSDF has added Booster Ads to The Modern Square. The ads, at $10 per insertion, are for non-square dance related announcements, and used to support The Modern Square. For details, click here. You will need the Adobe Acrobat Reader to view/print the file.
However, options of either REDUCING THE FREQUENCY OF PUBLICATION or GOING ONLINE may have to be CONSIDERED at some point... especially if costs of postage and printing can NOT be met, due to a lack of advertising in the publication...or the amount of subscriptions. Obviously, IF THERE'S NO MONEY in the Treasury, due to A LACK OF ADS OR SUBSCRIPTIONS, then both The Modern Square, and the ASSDF would be history. A letter from the 2015 Editor of The Modern Square is located here. You will need the Adobe Acrobat Reader to view/print the file.
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The reason for the deadlines are that The Modern Square is handled under a ''bulk/periodicals rate'', which has LOWER PRIORITY than First Class Mail. Also, with recent changes to the Postal Service, mail delivery times may be slowed.
And, at times, because of schedule conflicts, the Editor may require an EARLIER date deadline for item submissions...
please check The Modern Square for these announcements. If the Club Report, ad, etc. does not make it to the Editor
prior to this deadline, it will NOT appear in the upcoming issue. Conversely, if subscription updates do not make
it to the Circulation Manager by the deadlines noted below, the subscription will be DELAYED until the next month.
If the 10th of the month, preceding the month of issue, is on a regular business day (Monday through Friday), data must be in by the 10th.
If the 10th of the month, preceding the month of issue, is on a holiday, data must be in by the last business day before the holiday.
If the 10th of the month, preceding the month of issue, is on a Saturday, data must be in by the 9th of the month.
If the 10th of the month, preceding the month of issue, is on a Sunday, data must be in by the 8th of the month.
If your address in the database is CORRECT, and your SUBSCRIPTION IS NOT EXPIRED...but you still are not getting your copy of The Modern Square by the first or second day of the month of issue (not including Sundays or holidays), then you MUST contact the Post Office in your Zip Code area, to put a tracer on the publication, and you must complain vociferously.
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Please try to schedule your dances at least three (3) months ahead...so sufficient time can be had to get it into The Modern Square, and onto the ASSDF website. You may schedule a Subscription Dance as far ahead as one year in advance.
If the Subscription Dance information below is incorrect, please contact me via this link, or from the information listed on the ASSDF Officers page...with the details. Again, this is taken DIRECTLY from The Modern Square; however, I sometimes unintentionally make typographical errors in transposing the information...or I may be delayed in getting it posted, if I have computer, internet, or weather issues.
Note that if the Subscription Dance is scheduled very close to the 10th of the month, preceding the month of issue, there is a chance that the updated subscription data (new or renewal) may NOT make it to the Circulation Manager in time for that next issue...and it will be delayed one month as a result. While some clubs can't work around such deadlines, dancers who wait until the last minute to renew need to bear this in mind.
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